ExxonMobil Trends

ExxonMobil is a major integrated oil and gas industry. Since Nov. 30, 1999, when ExxonMobil was founded the business’ marketing trends and sales have ultimately increased over the years. ExxonMobil offers businesses and people different types of fuels, chemicals and lubricants. The trends of ExxonMobil vary. Some factors that affect the trend are the supply and demand for the industry’s product, the economic conditions, weather, technological advances, the increase or decrease in the production, natural disasters, wars, inflation and competitor’s operations.


        The natural gas and power marketplace has many competitors. ExxonMobil’s largest competitors are Royal Dutch Shell, BP P.L.C and Chevron Corporation. Currently, Chevron is on top of the stock value at $77.37. ExxonMobil comes in at second place with the stock value of $72.62. While these two companies take a wide lead, the other two companies aren’t too far behind. Royal Dutch Shell, at third place, is at a stock market value of $49.57. BPP P.L.C. comes in at fourth place at a stock market value of $31.14. ExxonMobil has 51 percent of shares held by institutional & mutual fund owners, 51 percent of floats held by institutional & mutual fund owners, and ExxonMobil has 1996 institutions holding shares. The biggest sustained drop over a period of a few months there was one large drop from middle of 2014 through the end of 2014. ExxonMobil had a calculated drop of about 24 percent. The biggest one was this most recent stock market crash, which happened in August, but the actual drop occurred from July 2015  to present of about 26 percent in stock price. The largest drop for the company was in April 2015. It lost 36 percent of revenue, but this didn’t cause ExxonMobil to give up the fight. It wasn’t the only company to lose revenue either that month. Several other large companies including Royal Dutch Shell and BP also suffered a loss. While Chevron has the higher stock value, Exxon has more than twice as many shares available right now, meaning that if you multiplied the stock price by the number of stocks ExxonMobil has the larger market cap value, or basically company worth.

        The top five major direct shareholders are Tillerson Rex W. with $2.2 million in shares according the report on Dec. 29, 2014. Pryor Stephen D. with $1 million in shares according to the report on Dec. 12, 2014. Dolan Michael James with $777,311 in shares according the report on Mar. 13, 2015. Swinger Andrew P. with $680,437 in shares according the report on Nov. 25, 2014. Albers Mark W. with $632,039 in shares according the report on Aug. 5, 2015.

        According to TD Ameritrade,  47.58 percent of ExxonMobil is held by institutional shareholders. The top three institutional shareholders according to the June 2015 report are The Vanguard Group, Inc. at 254,198,890 in shares in ExxonMobil with an estimated value of $21 million. State Street Corporation is at 178,655,658 in shares at an estimated value of $14 million. Thirdly, BlackRock Institutional Trust Company, N.A. is at 110,114,272 shares at an estimated value of $9 million..

        ExxonMobil has products for businesses and consumers around the world. We feel that the primary audience of the company is the business that uses its product for resale. We feel the secondary audience is the ExxonMobil gas stations and stores, and lastly, We feel that automobile stores are their tertiary audience. ExxonMobil is a large business in the stock market because it targets so many different audiences.

        There are recent articles on offshore energy boosts for the U.S. economy, national fracking and the pace of energy transitions. The posts all focus on the changes in consumption of energy resources that ExxonMobil offers. This tactic of ExxonMobil news is a smart move for the company. The articles help ease the minds of the world while the company is gaining attention. The articles also inform the United States of important economic growth that will come from ExxonMobil’s production and consumption of natural resources.

        According to Google Trends, ExxonMobil is the company that is searched the least in the energy, oil and gas companies. This is very interesting considering that the company has the second highest stock market value. This trend shows could show that ExxonMobil must have a poor marketing branch on the internet. ExxonMobil is searched less than oil and gas itself. However, with such a strong stock market is is reasonable to think ExxonMobil is so scarcely searched is because it’s investors feel so safe in what they have invested in Exxon that they don’t have to check or trade shares very often.  The top stock market holder, Royal Dutch Shell is searched over twice as much as both oil and gas and ExxonMobil.

        ExxonMobil is considered one of the most admired companies. The company has had a few spills that had tarnished its reputation, but ultimately it handles its’ crises very well. ExxonMobil is trying to communicate that its diversity and inclusion of thought, skill, knowledge and culture make it more competitive. They are more resilient and better able to navigate the complex and constant changing global energy business.

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